Simple, Transparent Pricing
Every pipeline run consumes credits. A typical 10-step project uses 100–200 credits. Credits reset at the start of each billing cycle.
Free
$0/ month
Try Spec with a real idea. No credit card required.
Includes
- 200 starter credits (~1 full pipeline run)
- Full 10-step adaptive pipeline
- JTBD · HMW · Lean Canvas · Market Sizing
- Competitor overview via web search
- Digital focus group simulation
- PRD generation
200 credits included · top up anytime
Pro
Most Popular$39$29/ month
The complete product discovery engine — from raw idea to execution-ready PRD.
Everything in Free, plus
- 3,000 credits / month (~15–30 full runs)
- Deep competitor scraping with Firecrawl
- Competitor screenshots & feature matrix
- Van Westendorp pricing analysis in focus group
- Adapts to 20+ product types (SaaS, hardware, game, fintech…)
- Priority email support
3,000 credits replenished each month · cancel anytime
Ultra
$99$79/ month
For consultants and power users who run product discovery at scale.
Everything in Pro, plus
- 10,000 credits / month (~50–100 full runs)
- Dedicated support (24h response)
- Onboarding session
- Early access to new features
10,000 credits replenished each month